The most recent article on my ESPN news feed has Tiger Woods as it's topic, and since my group is doing our project on him, I felt like reading it would be worth my while!
This article is titled "Troubled Tiger still tops Forbes' brand list" and the headline states that Tiger still tops the sports brand industry with a value of $82 million. His affiliation with Nike, Procter and Gamble Co Gillett's brand, and Electronic Arts Inc have made him the world's highest paid athlete in the year 2010. Although Woods is still supported by three of his original sponsors, companies such as AT&T as well as Accenture have decided to drop him from their campaign due to the allegations of his multiple affairs. So why is it, after these allegations, Woods is still the number one most branded athlete in 2010?
As the saying goes "No publicity is bad publicity" and I think this saying definitely applies for Tiger Woods. Those who were not aware of his athletic status before, after the allegations, may not know him for his golfing talents, but would recognize his name now at the drop of a hat. All of the buzz and news about his current affairs have made Tiger Woods a social currency today, and this is why no publicity is bad publicity. The stir that comes with Woods draws attention to the brands he is contracted with, giving them publicity in the process. This reinforces the importance of branding, and how beneficial it can be to market your brand efficiently in good times and in bad!
Here is the link to the article if you would like any more details!
http://nbcsports.msnbc.com/id/35248048/ns/sports-golf/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment