Tiger facing his obstacles in the public eye

With the upcoming public statement to be released from Tiger Woods this Friday, majority of my sports articles in my google reader are concerned with the statement. Reading through the articles, it really makes me wonder if this is a sincere move from Tiger. I understand that Tiger is in a position where he needs to focus on rebuilding his personal brand with this public statement of apology, but I do not think I am convinced. The first few articles I read had quoted statements between Tiger and his PR personnel telling him to face the music, tell the media he wants to focus on God and his family, and hope they buy it. How can anything Tiger says seem sincere after hearing about this conversation right when the allegations surfaced?

Although Tiger has lost a few endorsement deals with different companies, the media still seems to think Tiger can ride out this storm. Although he is going through a rough patch, this is not the worst society has seen, and there is a high chance of coming out of this situation with a clean image. I do feel like that with this "therapy" and focusing on his family and working on a relationship with God and his children and wife, the fans and media may potentially forgive Tiger and he could move towards being the ultimate again.

With that being said, is it true or just for show? Does Tiger really want to work on becoming a family man or does he want his endorsements back? Is Tiger going to therapy to get his life back on track, or is he doing it to get back in the competition. If he was not in the public eye, would Tiger even be going to therapy or going through these brand rebuilding steps? Sadly, I do not think he would.

Tiger Woods is someone who is in the public eye; every move he makes is monitored by his fans and the media, and by ruining his good brand name, he now needs to do anything he can to rebuild it in a more positive light. I hope Tiger is sincere in his apologies Friday morning and can work towards rebuilding his family because at the end of the day, family is the most important thing, especially for a celebrity.

Here is the link to the article for more information: http://nbcsports.msnbc.com/id/35461129/ns/sports-golf/