We have all heard of it...most of us even have one. The obsession with Facebook is one that is growing at a rapid pace, however, the reasons behind owning and operating a Facebook page are changing. More and more companies and businesses are now making it essential that their organization has some representation in the Facebook world. The article, "5 Essential Apps for Your Business's Facebook Fan Page" highlights 5 ways to utilize your facebook fan page created for your business in order to receive the most social media benefits.
The article suggest 5 different approaches to gain success for your business through your Facebook fan page; Static FBML for your sidebar, promotions, Social RSS, various Polls, and connecting Youtube on your page. These are all incorporation's you can make to your business's fan page in order to utilize the social media component to its fullest extend. Looking beyond the apps and functions of Facebook poses another potential problem for young college students searching for jobs.
With the increasing number of business's creating fan pages for their companies leads to an increasing number of employers surfing through Facebook. Career-searching future employees need now more than every to think about each and everything they post on their Facebook page. It is becoming an increasing popular trend to search on Facebook after an initial meeting or interview, and that could potentially make or break your future with a certain organization. While Facebook is a great social media tool for building your company, the content on your page could also prevent you from receiving a job offer. Remembering everything that is online is always accessible is key.
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I couldn't agree more. Like you said, Facebook can either assist you in building a strong personal brand or it can help destroy one. Too many people these days are putting information out there that comes back to bite them in the long run. With the expansion of social media platforms there must be an increase in awareness by the users of these platforms.
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